A mission statement is defined as “a statement of the organizations purpose—what it wants to accomplish in the larger environment” “A mission statement should be market oriented and defined in terms of satisfying customer needs.” (Armstrong and Kolter, Marketing: An Introduction for Education Management Corporation, 10th Edition printed page 39).
Our company’s mission statement: Our business is to sell and market facial cleanser and lotions to the men of today’s society. We will concentrate on the group of men between the ages of 20-55. Men of this age group tend to be more concerned with having healthy skin and are willing to do a few quick easy steps to take care of it. We will give him the quality products to do this with. Our company will concentrate on making the perfect products for the men of today. We will market and package our new 3-step system,which contains a cleanser, exfoliate, and moisturizer, in such a way that men will feel manly purchasing it. We will do everything within our power to make men everywhere feel comfortable purchasing our facial products. Our goal is to make the men of today feel sexy and adored by the opposite sex. We will make the everyday man realize that by having fresh clean skin, he will feel happier and more confident
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