EOC: week 10: What Channels are you going to do to get your product noticed?

Few companies sold their products directly to the consumer in the past but now with the use of the internet many companies do use this method, but there are still many companies who still use intermediaries to bring their product to the marketplace. “Marketing channels or distribution channels are a set of independent organizations that help make a product or service available for use or consumption by the consumer or business user.”(Armstrong and Kolter. Introduction to Marketing. 10^th Edition. Printed page 311). There are many different channel levels. “A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.”(Armstrong and Kolter. Introduction to Marketing.10^th Edition printed page 313).

You have direct marketing channels and indirect marketing channels. “Direct marketing channels have no intermediary levels and indirect marketing channels contain one or more intermediary levels.”(Armstrong and Kolter. Introduction to Marketing.10^th Edition. Printed page 314). Basically, this means you bring your product directly to the consumer or you use other people to go through to get your product to the consumer. To get my product noticed I will use direct and indirect marketing channels. We will use direct channels of marketing through our website. People can go there, browse through our products, pick what they want, buy it and we will send it to them directly. I think this channel will be very effective in marketing our facial products to the male population because they like things simple and easy. Then we will use indirect marketing channels by using major department stores. We will sell our products to them and they will sell our products to their customers for us. Both ways will be very effective and helpful to expand our productivity and profit levels.