Week 7 EOC : The Pitch

In today’s society how do you get a man to buy something they don’t think they really need? Well to my knowledge sex sells and anyway you can attract the opposite sex will usually sell. Most men out there are all trying to get the attention of the opposite sex. So I feel that if you can convince a man to use your product because it will help make a female want to get closer to him. He will most likely want to buy your product. We already know that women purchase over 50% of all products designated for men."(teacher Frank Pinto class lecture). Most of the commercials and advertising out there is all geared toward the female consumer.  Most of us women buy our men all their good smelling stuff. I did a little research with a bunch of my male friends and 90% of them said that their wives or girlfriends purchase all their facial products. My friend Steve said his wife bought him face cleanser and moisturize for the first time and now he can’t live without it. He said it makes his wife want to get closer by having nice fresh skin. So how do we get the man to go out and purchase these products on their own without a woman? That’s the question here!  Well that takes me back to my original theory that sex sells. Most men want to buy what attracts woman so they can get closer to them. My idea is to make a pitch something like this: “Men don’t usually care about smooth, fresh smelling skin, But the women they want to get close to them, Do…. So men,  it is time to get closer to your woman and give them what they want by using Clinique's new mens 3-step system. It will make them happy and you even happier, when they can’t keep their hands off you.”