EOC Week 9: Three great mission statements

After reading all my classmates mission statements the three that I liked the most were Mike Kononchik’s, Tharindu Wijesekara’s, and Raymond Otero’s. They all did well including the specifics of their company. “A mission statement should be meaningful and specific, yet motivating. They should emphasize the company’s strengths in the market place.”(Armstrong and Kotler, Marketing: An Introduction. 10^th Edition, Printed page 37).

Mike writes that the mission for his product is to sell and market to a specific age group of men. His company wants men to feel comfortable buying his product for themselves and not need women to do this for them. They want to eliminate the embarrassment factor that a man may have buying a facial wash product. His company wants to connect their product and brand with men in the best way they can. “A brand, product or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” (Armstrong and Kotler, Marketing: An Introduction. 10^th Edition, Printed page 210). His mission statement was very specific and motivating.

Tharindu’s mission statement states that his company is the ultimate source of taste, health, and strength. He says what his company sells is healthy and it gives you strength. His goal is to make good tasting products that are healthy. He explains in his mission statement that his company stands behind all their products, not just one specific one. He did a great job of explaining what a mission statement is and incorporating it into his own statement.

Raymond’s product was the Febreeze sport scent. His company’s mission is not only to make things smell better, but to change the way men are depicted by the opposite sex. He states and explains how his company is environmentally conscious and strives to maintain that. They are working hard to make things smell good and be safe when doing it. He did a great job listing the strengths of his company in the market place by explaining their environmental efforts, and he listed the specifics of his product. The statement he put in there saying, “Clean smelling air and clear air to breathe is our mission,” sums it up very well. Great job.