For class this week we have to come up with 3 new products and explain why they wouldn’t work. “Product development is a strategy for company growth by offering modified or new products to current market segments”(Armstrong and Kolter, Marketing: An Introduction for Education Management Corporation, 10th Edition).
One product I came up with to develop would be a dog brush/ vacuum. You would brush out your dog when it is shedding and it would vacuum up the hair as you brushed it out. You would have no mess of dog hair to clean up when you were done. This product most likely would not work because the dog would be afraid of the vacuum sounds. Most people buy products like this because they make things easier and more convenient. This product would probably take two people to use, one to hold the dog and the other to use the vacuum brush. Making it not easy and convenient at all.
The second product I came up with is a bra with a clap on, clap off closure. This would be amazing and helpful for someone with arthritis and had a hard time with tiny clasps. This most likely would not go over very well because what if you were out in public and someone started clapping by you, your bra would come open. Not a good idea after all.
The third product I came up with is a toothbrush that has a little alarm within it that would go off when it was time to replace your toothbrush. You are only suppose to use your toothbrush for about 3 months, then throw it away and get a new one( http://www.ehow.com/facts_5001793_how-often-should-replace-toothbrush.html ). I see people buying this one time and one time only. The first time this alarm went off and they did not have another one to replace it with. They would throw it away and never buy another one because it was so annoying.
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