Marketing Mix: Price

“Customers are interested in more than just price; they are interested in the total cost of obtaining, using and disposing of a product.”(Armstrong and Kolter. Introduction to Marketing. !0^th Edition. Printed page 54).

Pricing is the process of determining what a company will receive in exchange for its products. Factors for setting your price include; manufacturing costs, market place, competitors prices, and the quality of your products. “Pricing is the only element in the marketing mix that produces revenue; all the other elements represent costs.”(Armstrong and Kolter. Introduction to Marketing. 10^th Edition. Printed page 275).  Historically, pricing has played the major factor affecting if a buyer chooses to buy your product. “In recent decades, non price factors have gained increasing importance. However, pricing still remains one of the most important elements determining a firm marketing share and profitability.” (Armstrong and Kolter. Introduction to Marketing. 10^th Edition. Printed page 275). Clinique tries to keep all of its products at a competitive rate of pricing. We have a quality product and have done much research to price all of our products competitively. The needs of a consumer can be converted into demand if you offer a great product that keeps the consumer wanting more and more. This makes the demand go up no matter what you’re pricing.

Our New Men’s 3-step System is priced as such:

Sold Separately:

The Cleanser: as a Face Soap is $13.00         as a Liquid Wash is $15.00

The Exfoliate is $13.00

The Moisturizer is $21.00

You can purchase the whole 3-Step Kit System for only $40.00, which will save you approximately $10.00.  This is the only discount we offer on our products. We do not cut our prices because we do not want to cheapen our brand, and reducing prices can lead to lose of profits or damaging price wars.  The only other offer we give is through our website(http://www.clinique.com/cms/product/supercat/offers_compship.tmpl). If you purchase our products online we offer Complimentary Standard Shipping or you can save on a shipping upgrade with any purchase over $40.00.