The video game industry as a whole is down. After doing a BCG growth analysis on the video game market the top three front runners like the Nintendo Wii, the Microsoft Xbox 360, and the Sony Play station 3 all have plummeting sales. According to the NPD Group sales on the Sony Playstation 3 fell 59%(http://venturebeat.com/2009/07/16/video-game-sales-plunge-for-the-fourth-month-in-a-row/). Making it the dog. The Nintendo Wii sales inflated but is it over(http://news.cnet.com/8301-13772_3-10396932-52.html). Making it a big question mark because it could come back. The Xbox 360 is suppost to boost hardware and software sales through the end of the year(http://www.informationweek.com/news/hardware/peripherals/showArticle.jhtml?articleID=227900618). Making it more of a cash cow. But all in all people are buying less games and playing their old ones because of the economy. The major players need to lower their prices of games.
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