With more than 100 million people tuning into watch the Super Bowl, mad men working for different companies rolled out all sorts of goodies from rock stars to pooches, all in the attempt to snag us hook, line and sinker. I think the commercials most people were talking about on the days to follow after the big game, were some of the Doritos commercials. Doritos launched a contest called Crash the Super Bowl, which allowed customers to create their own Doritos commercials. This was smart because it got the consumer involved and thinking about your product. The Pug Attack ( http://www.youtube.com/watch?v=hpjaOUjUPUc ) one was hilarious and the Guy Licking the Fingers ( http://www.youtube.com/watch?v=gBNnD5kuHUE&NR=1 ) was funny too. They were both tasteful and made you relate to the product in a great way. Pepsi (who owns Doritos) did the same contest. This is a smart thing to do by involving the customer in your product. The Love Hurts Pepsi Max commercial was funny ( http://www.youtube.com/watch?v=6iCryRWyEcc&feature=relmfu ). Even though the other spots were funny and made you want to watch them again, the Volkswagen commercial starring the young Darth Vader was one of my favorite ( http://www.youtube.com/watch?v=3kkyGyZD-D0&feature=fvwkrel ). It seems the public felt the same way because the commercial was leaked before the game and it had over 5 million hits on YouTube and 62,000 likes on face book. I wonder if Volkswagen leaked it on purpose. Hmm? The people who came up with linking Volkswagen to Star Wars were smart. Star Wars is an iconic movie and by making that connection to their product was smart. This spot may turn out to be a classic. Everyone relates to Star Wars in one way or another. Then there was the commercials you just did not quite get or thought they were completely stupid. So it makes you wonder if the $3 million dollar price tag for a 30-second spot was worth it for the companies willing to pay that much for air time. The worst commercial of the day was for the web phenomenon Groupon, starring Timothy Hutton (http://www.youtube.com/watch?v=vVkFT2yjk0A ). Critics called it offensive, tasteless and patronizing by mocking the Tibetan Crisis at such a sensitive time. Many people can’t even believe Timothy Hutton agreed to do the commercial himself. Another one that was ridiculous and a big mistake was the Joan Rivers, GoDaddy.com spot ( http://www.youtube.com/watch?v=ZQnhFxyikXg ). It was meant to be funny but it left a bad taste in your mouth, which is now associated with their product. The Bieber/Ozzy spot was plain stupid and what was the company they represented….Oh yeah! Best Buy. I would think when spending this kind of money on advertising your product during one of the most watched events on TV, you would want to make sure it made a great impact on the consumer. The marketing department could blow their whole advertising budget and leave the consumer thinking about your product in a bad way.
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